International Journal of Advances in Scientific Research and Engineering-IJASRE

The Effect of Price Perceptions and Product Quality on Interest and its Impact on Purchase Decision Fabric Glove Sikka Motive in Maumere

Article Category: Management Science

DOI: 10.31695/IJASRE.2020.33754

Pages: 144-149

Author: Yosef Tonce,Achmad Firdiansjah,Junianto Tjahjo Darsono

Abstract: The purpose of this study to analyze the effect of price perception and product quality of the interest, analyze the impact of price and product quality perceptions on purchasing decisions, analyze the effect of interest on purchase decisions, and analyzed the buying interest as an intervening variable for the perception of price and quality of their products to the Purchase decision. The study population was purchased at the same time Cain users Gloves Sikka motives Maumere. Mechanical determination of non-probability samples using a technique, defined by 100 samples. The technique of data analysis is the description and structural equation model using linear regression techniques. Research shows that perception of price and product quality influence on interest. Price perceptions and product quality influence on purchase decisions. Interests may mediate the effect of the price perceptions and quality of products on the purchase decision.

Keyword: Price Perceptions, Product quality, Interests, Purchase Decision.

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