The Impact of the Employers' Brand on Personal Brand Orientation

Authors

  • Nguyen Thi Thuy University of Labor and Social Affairs , Viet Nam

DOI:

https://doi.org/10.31695/IJASRE.2020.33891

Keywords:

Employer Brand, Personal Brand, Personal Brand Orientation

Abstract

Today, employer branding is seen as a strategic solution to attract and retain talented people of businesses in a competitive human resource market. Since then, research has focused on presenting concepts related to personal brand orientation and employer branding. At the same time, mention some of the grounds that show an impact of employer brand on personal brand orientation. The results of this study will help researchers to continue to evaluate the relationship between employer brands and personal brand orientation by quantitative methods in many different research contexts.

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How to Cite

Nguyen Thi Thuy. (2020). The Impact of the Employers’ Brand on Personal Brand Orientation. International Journal of Advances in Scientific Research and Engineering (IJASRE), ISSN:2454-8006, DOI: 10.31695/IJASRE, 6(9), 101–103. https://doi.org/10.31695/IJASRE.2020.33891

Issue

Vol. 6 No. 9: September-2020

Section

Articles

License

Copyright (c) 2020 Nguyen Thi Thuy

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.