The Impact of the Employers' Brand on Personal Brand Orientation
DOI:
https://doi.org/10.31695/IJASRE.2020.33891Keywords:
Employer Brand, Personal Brand, Personal Brand OrientationAbstract
Today, employer branding is seen as a strategic solution to attract and retain talented people of businesses in a competitive human resource market. Since then, research has focused on presenting concepts related to personal brand orientation and employer branding. At the same time, mention some of the grounds that show an impact of employer brand on personal brand orientation. The results of this study will help researchers to continue to evaluate the relationship between employer brands and personal brand orientation by quantitative methods in many different research contexts.
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