Using Quality Function Deployment Approach to Design Ready to Drink Beverage Bottles

Abstract

Due to its role and usefulness in enhancing the product 's consistency, beverage product packaging is important and also has the appeal of a ready-to-drink. In the beverage industry, the degree of competition in packaging is very intense, and the requirements for practicality promote the design of new beverage packaging bottles that meet customer needs using the Quality Feature Deployment (QFD) process. Ready for drinking category bottle (RTD) is the design of beverage bottles produced. The choice of methods for the QFD approach is based on the participation of consumers in the product design sequence as early as possible to ensure that the product will please customers. Research started with the dissemination of the initial questionnaire, the preparation of the customer's speech, the dissemination of the second questionnaire, the determination of the customer's needs, the decision on technical characteristics, the formation of a quality house (HOQ) and the production of a visualized design. Round, pet (Polyethylene Terephthalate), bottle height 175 mm, bottle base diameter 61.65 mm, bottle body diameter 59.95 on the bloated body are the resulting RTD beverage bottle shape. In comparison, the diameter of the shrinking body in the middle is 53.24 mm, the height of the neck-to-hole is 15.63 mm, the diameter of the hole is 24.38 mm, the diameter of the cap is 30.63 mm, the weight of the light bottle is 20 grams, the width of the label is 40 mm, the length of the label is 100 mm and the colour of the blue and green label with flip and slide versions. The innovation in the design of this RTD beverage bottle is that by separating the two sides vertically, it can accommodate two types of drinks in one bottle (2 in 1 bottle), each side can accommodate 250 ml, and the suggested types of drinks are mineral water and tea from the survey results.

Key Words: Design, packaging, RTD beverage bottles,  Quality Function Deployment (QFD)), House of Quality (HOQ)