Analysis of the Effect of Information Quality and Easiness on Satisfaction through User Trust of SIAKAD University of Merdeka Malang, Indonesia
Keywords:Information Quality, Easiness, Trust, Satisfaction
This study aims to analyze the influence of information quality and ease on trust, to analyze the influence of information quality and ease on user satisfaction, to analyze the effect of trust on user satisfaction and to analyze information quality and ease on user satisfaction through the trust of SIAKAD Unmer Malang. The sample in this study were 75 students. The data analysis technique used path analysis. Based on the results of the analysis, it shows that the quality of information and ease have an effect on trust, which means that quality SIAKAD information supported by ease of operation can increase trust. Information quality and ease have an effect on user satisfaction. This means that user satisfaction can be built through the provision of quality information and ease of use of SIAKAD. Trust affects user satisfaction, which means thatuser trust can build user satisfaction because ease of use is reflected in being satisfied with the information presented at SIAKAD making it easier for activities. Trust mediates the effect of information quality and ease on user satisfaction. This means that user satisfaction can be built if users feel that the information presented is of high quality and makes it easy to operate SIAKAD.
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