International Marketing Study of Textile Products under the Export Strategies to COMESA

Abstract

Manufacturing textiles and readymade garments have always been important to Egypt's economy, especially considering the marketing strategies used by composite apparel manufacturers. There is also potential for the implementation of the Common Market for Eastern and Southern Africa (COMESA) & Continental Free Trade Area (CFTA) agreements with small and medium firms in Egypt.

The objective of this study is to develop and formulate effective electronic commerce marketing and export strategies for the textile and apparel sector.

In comparison to traditional commerce, e-commerce allows the user to search online, compare prices of required products, and order merchandise from a single platform. Businesses in developing countries are able to access global markets more easily by using B2B e-commerce to increase the use of e-commerce. Research indicates that e-commerce is important for Egypt and other African countries, highlighting the significance of the field for business applications.

Egypt and Africa also have an excellent opportunity to grow manufacturing exports and become the world's next great manufacturing center as industries depart from China and move to low-cost regions.

After thorough analysis, we have developed policies for the development of textile and garment industries in Egypt in order to formulate and execute it has two major objectives to produce quality products in line with international standards, and also to boost the textile industry in Egypt with effective electronics commerce marketing strategies for cultivating market growth. It consists mainly single web-based electronic platform where buyers and sellers come together to sell their raw material and finished textile products.

Small and medium apparel and textile businesses can use the findings from this research to formulate and implement effective marketing strategies to pursue market growth.