The Influence of Service Quality, Competence, Innovation and Competitive Advantage on Marketing Performance
DOI:
https://doi.org/10.31695/IJASRE.2022.8.8.2Keywords:
Service Quality, Competence, Innovation, Competitive Advantage, Marketing PerformanceAbstract
This study aims to analyze the effect of service quality, competence, innovation and competitive advantage on marketing performance. The research population is the management of the Course and Training Institute (LKP) in Semarang Regency, while the sample using the purposive sampling method is taken with the criteria that it has been established for 3 years, accreditation is still valid, the organizational structure is still complete and the building is self-owned and obtained as many as 150 LKP respondents. The analysis technique uses regression analysis. The results show that the variables of service quality, innovation and competitive advantage have an effect on marketing performance, while the competence variable has no effect on marketing performance.
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