The Influence of Service Quality, Competence, Innovation and Competitive Advantage on Marketing Performance

Authors

  • Kusmanto Doctoral Student of Postgraduate Program, University of Merdeka Malang, Indonesia
  • Widji Astuti Lecturers of Postgraduate Program, University of Merdeka, Malang Indonesia
  • Harsono Lecturers of Postgraduate Program, University of Merdeka, Malang Indonesia

DOI:

https://doi.org/10.31695/IJASRE.2022.8.8.2

Keywords:

Service Quality, Competence, Innovation, Competitive Advantage, Marketing Performance

Abstract

This study aims to analyze the effect of service quality, competence, innovation and competitive advantage on marketing performance. The research population is the management of the Course and Training Institute (LKP) in Semarang Regency, while the sample using the purposive sampling method is taken with the criteria that it has been established for 3 years, accreditation is still valid, the organizational structure is still complete and the building is self-owned and obtained  as many as 150 LKP respondents. The analysis technique uses regression analysis. The results show that the variables of service quality, innovation and competitive advantage have an effect on marketing performance, while the competence variable has no effect on marketing performance.

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How to Cite

Kusmanto, Widji Astuti, & Harsono. (2022). The Influence of Service Quality, Competence, Innovation and Competitive Advantage on Marketing Performance. International Journal of Advances in Scientific Research and Engineering (IJASRE), ISSN:2454-8006, DOI: 10.31695/IJASRE, 8(8), 11–22. https://doi.org/10.31695/IJASRE.2022.8.8.2

Issue

Vol. 8 No. 8: IJASRE August-2022

Section

Articles

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Copyright (c) 2022 Kusmanto, Widji Astuti, Harsono

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.