A review of packaging awareness consumers level in terms of material and product information in food safety: The case of Turkey

Abstract

Packaging is an advertising tool that increases sale of products for consumption and helps to present food sources safely to the consumer. Market share of food packaging industry, which plays an important role in product branding, is quite large commercially. Today, the increase in consumer awareness in the field of food quality and safety has also increased selectivity in packaging material and caused product information on packaging to be read more frequently. In this study, approach of consumers in Turkey to product information on food packaging and packaging material selection has been examined. This research across Turkey was carried out with the selection of 40 metropolitan cities representing the country between 2019-2020. In examinations, it has been determined that consumers give importance to food packaging in general, packaging selection is made more carefully as education level increases and product information written on packaging is given importance.