GREEN MARKETING: A PRIMER

Authors

  • Matthew N. O. Sadiku
  • Chandra M. M. Kotteti
  • Sarhan M. Musa

DOI:

https://doi.org/10.31695/IJASRE.2018.32932

Keywords:

Green Marketing, Environmental Marketing, Business Environment.

Abstract

The growing international concerns about environmental sustainability (environment, economy, and social justice) and the future of our planet have compelled companies worldwide to incorporate environmental issues in their business strategy. Green marketing (or environmental marketing) refers to the process of selling products/services based on their environmental benefits. It is done by the marketers to communicate their green products to the consumers. This paper will briefly introduce green marketing.

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Published

2018-11-05

How to Cite

Matthew N. O. Sadiku, Chandra M. M. Kotteti, & Sarhan M. Musa. (2018). GREEN MARKETING: A PRIMER. International Journal of Advances in Scientific Research and Engineering (IJASRE), ISSN:2454-8006, DOI: 10.31695/IJASRE, 4(11), 17–20. https://doi.org/10.31695/IJASRE.2018.32932