The impact of Performance Expectancy & Effort Expectancy on the usage of Social Media with Special Reference to Sri Lankan multispecialty Tertiary care Hospitals

Abstract

This research evaluates the legitimacy of Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh, 2012) with independent variables Performance Expectancy and Effort Expectancy in the context of the Sri Lankan multi-specialty tertiary care hospitals. Sri Lankans, who obtain the services and purchase products from these hospitals, have been considered, as the target population of the study and the Conceptual Model has been tested with a sample frame of 461 respondents. The instrument; a 5-point Likert scale questionnaire has been utilized to gather data. The regression analysis underscored the connections differentiated in the hypothetical model of the research. Thus, the theories are substantiated, by featuring the relationship between forerunners and dependent variable acknowledgment. The constructs, which are hugely subjective to increase the acceptance level of social media, were filtered, so as to take administration choices.