Analysis of Digital Marketing Usage as Promotion Strategy of IT University in Bali

Abstract

This research aimed to analyze the benefit of digital marketing as the marketing strategy of private IT universities in Bali and analyze the consumer assessment towards the digital marketing strategy that has been done by the private IT universities in Bali. Taking 100 respondents from the freshmen of six private IT universities in Bali, it gained result that the digital marketing usage by the private IT universities in Bali were done by using these following tools: search engine marketing, social marketing, and website with the most frequent digital marketing usage are from Instagram. From another result, it is stated that the digital marketing usage as a marketing strategy by the private IT universities is effective on impact freshmen on choosing the  universities that suitable with their needs and interests.